BB&T Small Business Campaign
OBJECTIVE
Generate awareness of BB&T small business offerings to small business owners (across 14 markets in the Southeastern United States)
AUDIENCE
Small business owners; General Market; A35-64, HHI$150K+ and average net worth of $1.27M
CHALLENGE
Small Business owners tend to feel more comfortable banking with larger institutions and BB&T was not top of mind
THE WORK
MethodGroupe created display ads & high impact units, utilizing premium content, within Behavioral, Look-a-Like, Retargeting, & Contextual in the categories of News, Business, Finance, Small Business & Lifestyle Placements. This campaign generated 23 account openings and an overall eCPE of $47. It also had an average vendor frequency of 2.42 at a Reach of 91% – 96%.
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