Discover the Forest Site Development
OBJECTIVE
Update the outdated Discover the Forest page to create awareness for the benefits of outdoor recreation and increase visits to site and ultimately forest
AUDIENCE
General Market, Hispanic
CHALLENGE
Engaging users online while delivering contradicting message encouraging them to limit online recreation in place of outdoor recreation
THE WORK
MethodGroupe reconstructed the framework of the site with current best practices, encompassing a new structure to increase speed in order to add new individual interactive modules. The site was also converted into Spanish and included social media integration populating in real time.
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