DSNP Pilot (FL & PA)

THE WORK

MethodGroupe developed the pilot DSNP campaign, initially only in Florida and then expanding to Pennsylvania markets. We developed copy and creative for FSI, OOH, Display, TV and Social in English and Spanish languages, and for different markets. Our pilot campaign expanded into a larger DSNP campaign with more emphasis on acquisition and retention where we developed marketing materials for broker use – here we developed copy and creative for flyers, brochures and postcards that brokers could use to educate consumers about DSNP plans and encourage current members to take advantage of their benefits.